By celebrating the authenticity of all Hispanic and Latino communities, Billboard and Ulta Beauty are highlighting the joy and beauty behind some of their Hispanic and Latina founded and owned brands, including Julissa Prado (Rizos Curls) and Casandra Morales Thurswell (KITSCH).
Narrator:
Makeup, hair products and more. Ulta Beauty celebrates Hispanic- and Latina-owned and founded brands in honor of Hispanic Heritage Month, and we have all the details. By celebrating the authenticities of all Hispanic and Latino communities. Billboard and Ulta Beauty highlight the joy and beauty behind several Hispanic and Latino founders. Brands like Rizos Curls are at the forefront of Ulta Beauty's new campaign Founded by Julissa Prado, Rizos Curls offers clean, natural ingredients, a formula that Prado had a hard time finding as a child, so she created it for herself and Everyone from Karol G and Thalía has been using it. Years later, the Mexican-American businesswoman says she “focuses on keeping the brand as loyal as possible. “We prioritize showcasing a wide range of curl patterns, ethnicities and histories to reflect the true beauty and variety within our community.” Prado said that “this representation helps our community see themselves in our brand, fostering a strong sense of belonging.” In addition to Rizos Curls, Ulta Beauty highlights KITSCH in its campaign. Founder Cassandra Morales Thurswell made her sustainable dreams come true with KITSCH, a brand free of harsh chemicals, cruelty-free and that comes in 100% recyclable packaging. And since then, the Colombian-American businessman has become a major player in the world of beauty. In fact, her global hair care and accessories company has become a multi-million dollar business thanks to manufacturing products from recycled materials.
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