Sweden's Way Out West festival is taking a unique approach to ensuring the festival's future viability by creating a stage specifically for IVF sperm and eggs.
The festival and the designer Love Hultén was announced project Future Fan Stage on Wednesday, revealing they would be playing live recordings from this year's Way Out West to babies waiting at Stockholm's Eliva IFV clinic.
As Way Out West noted in their accompanying video for the Future Fan Stage, “recent studies show that music improves the fertilization rate during an IVF procedure.” With that in mind, what better music to soundtrack the proceedings than a festival line-up featuring Fred Again…, Andre 3000, Jessie Ware, The National, The Smile, Pulp, PJ Harvey and more.
“To stay relevant, new fans are vital,” Way Out West said of the effort. “New generations of fans are vital to keeping both artists and music festivals alive and kicking. This year, we've added an extra stage to help create future fans of great music by 'inflicting' live recordings from top artists into their DNA at the earliest possible stage – before they're even embryos.”
Hultén added in a statement, “When I was first approached with the IVF scene project I knew I was all in. The Future Fan Stage was already an amazing concept in theory and had many interesting design aspects. Combining elements from the workshop world with visual music scenes was challenging and fun. For future Way Out West fans!”
Fully formed people can experience the festival for themselves on August 8-10 in Sweden. Other artists on the line-up include Sampha, Arooj Aftab, Big Thief, Blondshell, Amaarae, Slowdive, the Kills, Hurray for the Riff Raff, Tems, Serpentwithfeet, Wednesday, Fever Ray and more.
from our partners at https://www.rollingstone.com/music/music-news/sweden-way-out-west-festival-ivf-stage-1235057132/
