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Kygo and Myles Shear's Palm Tree Crew are bringing some of the biggest names in dance music to the Hamptons for the fourth year in a row. Nor do they do it alone — as in the past two years, Don Julio Tequila will partner with the brand for the Palm Tree festival this month.
Swedish House Mafia will headline the festival on June 22, with sets from Sofi Tukker, Purple Disco Machine, Xandra and other artists. Last year, Calvin Harris, Sam Feldt, Loud Luxury and more brought fans of all ages to the audience to see the artists' hits. Paul Saltzman, 62, was locked in when Kygo, who will also perform at this year's iteration of the festival, took to the decks. “I once saw Kygo alone at Madison Square Garden,” he said Rolling rock at last year's Palm Tree festival.
Since the festival series debuted in 2021, Palm Tree festival has had iterations in Aspen, Colorado, Cabo, Mexico, Pag, Croatia and more. More often than not, Don Julio was along for the ride and not just the music.
“Beyond festivals, we've brought the Palm Tree Crew x Tequila Don Julio lifestyle to an even wider audience, inspiring consumers to celebrate with us through exclusive merchandise partnerships, engaging content, and appearing together at cultural moments like Art Basel.” Says Don Julio Vice President Karen Harris Rolling rock.
Don Julio and the Palm Tree Crew recently linked up for a limited-edition ski-inspired merchandise collaboration to coincide with the festival in Aspen this February, selling out in minutes. There's more on the way: The two brands will drop another set next month. At this weekend's Palm Tree festival, attendees can expect branded activations as well as the new miniature 50ml Don Julio 1942 Tequila which debuted earlier this year during the Oscars ceremony.
Once you get there, the Palm Tree festival crowd looks a lot like your For You page. Last year, BFFs The podcast's Brianna Chickenfry watched Kygo perform after getting her foot caught on a VIP table fence, and ultimate GRWMer Alix Earle celebrated her graduation from the University of Miami by going to the festival with boyfriend and Miami Dolphins star Braxton Berrios.
Kygo said Rolling rock that the festival is open to experimenting more with the genre in the future, noting that the White Stripes performed at the Aspen iteration of the event in 2023.
“I feel like the people that come to Palm Tree festival are very open-minded, so we definitely want to expand and have different genres, definitely have some live acts and some bands,” Kygo previously said. Rolling rock. “We've experimented a few and are going to continue to do so in the future.”
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