As if your feed wasn't already filled with enough Taylor Swift Eras tour content, TikTok has released a new in-app experience featuring a series of challenges for Swifties over the next 11 weeks. That, of course, is the number of studio albums Swift has released, with each LP having its own themed profile frames and beads that will allow fans to make their own digital keepsakes.
The #TSTheErasTour The experience will give fans the chance to complete new album-themed tasks each week, earning themed profile frames and digital beads to add to their own custom in-app friendship bracelets. Swifties who complete all 11 weeks of tasks will receive a final Swiftie Profile Box as a gift.
The experience will also include video highlights from each tour stop during the 11-week run and a playlist tied to each week's album theme, according to a release announcing the project. Swifties can access the Eras tour experience by clicking the anchor symbol on Swift content on TikTok or interacting with the search banners when searching for terms related to the Eras tour.
The effort is a follow-up to another Swift initiative, TikTok, which launched in April in conjunction with the singer's latest album, Department of Tormented Poets, which allowed fans to celebrate the LP together. according to TikTok, to date there are more than 3.2 million video creators using it Tormented poets hashtag.
Meanwhile, Swift continues to pack houses across Europe on her Eras tour, including a gig in Cardiff, Wales on Tuesday (June 18), during which the singer made his live debut Anthology edition of Tormented poets song “I Hate It Here”, which was combined with the Folklore track “The Lakes” during a mash-up in the acoustic segment of the show.
from our partners at https://www.billboard.com/music/pop/taylor-swift-collect-digital-friendship-beads-tiktok-eras-tour-experience-1235713561/