South by Southwest is expanding to London in June 2025.
The week-long conference will take over dozens of venues, galleries, clubs, and other spaces in Shoreditch, east London, with a program that promises music showcases, keynote speeches, and exhibits on tech and gaming.
SXSW launched in Austin, Texas in 1987, and has staged annual music, film, interactive, and education-oriented conferences in the city each March. In 2023, SXSW announced its first international expansion with a conference taking place in Sydney, Australia.
“We couldn’t be more excited to bring the SXSW experience to London. Following the success of SXSW Sydney, this is an incredible new opportunity to highlight the elements that make SXSW unique in one of the most vibrant cities in Europe,” Jann Baskett, co-president and chief brand officer of SXSW, said in a statement. “We look forward to forming deeper connections with our overseas community and bringing the conversations that start in Austin all the way to London.”
“SXSW London will build on Austin’s incredible legacy, presenting an event that underpins why SXSW is the go-to destination for professionals and creatives seeking meaningful connections, unexpected experiences and ideas that can help shape the world,” added Randel Bryan, managing director of SXSW London. “SXSW London will also provide a platform for the next generation of creative talent and we will be working hard to ensure that opportunities for learning, employment and community uplift are at the heart of everything we do.”
More details about SXSW London 2025 will be announced in the coming months. Badges to the conference are slated to go on sale in October. More details can be found here.
