The album garnered more than 200 million streams in less than 24 hours, the streaming service confirmed
Taylor Swift‘s Tortured Poets Department is on pace for a massive opening, and in under 24 hours, the album already beat the record for most streams in a single day on Spotify, the service confirmed on Friday.
The record has over 200 million streams already, Spotify said, and Swift now holds the record for the top-three debuts in Spotify history. Midnights comes in second-place and 1989 (Taylor’s Version) takes third. That figure should grow further as she has several hours left before the day is done.
Per Spotify, Swift also broke her own record from last year’s 1989 (Taylor’s Version) release to become the most-streamed artist in a single day on Friday. Swift’s record-breaking sales are a regular expectation with every release at this point. In 2022, Swift took up the entire top 10 on the Hot 100 after the Midnights’ release, and she remains the only artist to do so. Last year, 1989 (Taylor’s Version) outperformed the original album for opening week sales, debuting with 1.28 million units.
The spectacle on The Tortured Poets Department started months ago, when Swift announced the album during a Grammy acceptance speech in February. Last week, she made waves in the music industry when she broke ranks with her record label Universal Music Group and had her music put back onto TikTok, despite the label’s ongoing dispute with the video platform. Just hours after Tortured Poets’ initial release, Swift surprised fans with the double album Tortured Poets Department: The Anthology, dropping 15 more songs.
Rolling Stone labeled The Tortured Poets Department an instant classic in our review, with Rob Sheffield writing that it “might be Taylor Swift’s most personal album yet.”
With Swift breaking records on day one, the question now becomes what figures will look like on the charts in just over a week. Number Ones are all but assured, but just how massive will those figures be? Stay tuned.
