Tekno has formed a new strategic alliance with Mr. Eazi, with Tekno's Cartel Music label and Mr. Eazi's independent music label emPawa Africa forming a joint venture and Tekno joining emPawa Africa as an investor and partner.
“With this agreement with Tekno and Cartel Music, we are ushering in a new phase of emPawa,” says Mr. Eazi in a press release. “This phase will see us work with African artists at various stages of their careers who want to maintain financial and creative freedom, but move from talent for hire to equity participation. It's a first-of-its-kind deal for Afrobeats.”
Through this partnership, Cartel Music imprint will release music through emPawa Africa. The creator of “Pana” – which Billie Eilish once said she was “favorite artist” in a 2019 Vanity fair interview — will become an investor in emPawa in its next round of capital, joining Haitian DJ/producer Michaël Brun as another creative invested in Mr. Eazi's innovative full-service marketing, distribution, publishing, label and management company since its inception in 2018. emPawa Africa has collaborated with African artists such as Joeboy, Major League Djz, Fave, King Promise, Minz and more.
“This strategic alliance with emPawa promises to be a game changer for the African music industry and a beacon of opportunity for artists,” adds Tekno. “We look forward to seeing how this partnership will catalyze the growth of emPawa Africa, its artists and the wider African music ecosystem.”
Tekno will also release “Wayo,” his first single of 2024, on Friday (May 24) which he wrote and produced with ShugaVybz.
from our partners at https://www.billboard.com/business/business-news/tekno-joins-mr-eazi-empawa-africa-investor-partner-1235690241/
