The Ursher Bowl isn't the only thing people are looking forward to watching during Super Bowl LVIII. Every year those of us who couldn't get tickets and still watch the NFL see the commercials that brands spent millions of dollars to air during the big game.
2024 is no different, as a variety of brands from sectors as diverse as spirits and beverages, soft drinks, snacks and technology have pushed their creative teams to places they hope will be memorable. Some will be great, some will be total garbage.
We've rounded up some of the most notable ones in the gallery.
And rest in peace to the late, great Carl Weathers who is yet to appear in a FanDuel ad.
This story will be updated.
1. Popeye
Actor, writer and comedian Ken Jeong holds that position which fell almost a week ago.
2. Starry
Bronx rapper Ice Spice receives Super Bowl checks. Oh yeah, Starry is releasing Sierra Mist.
3. Dunkin'
Dunkin' brand ambassador Ben Affleck has pop star aspirations. Go figure.