Born from the vibrant undercurrents of Southern California's arts and festival scene, Do LaB has matured from a fledgling idea between three brothers to become a staple of the Coachella spirit.
Year after year, the brand reinvents the standard for festival stage design, fusing the heart of electronic music with the kind of experiential art that can't help but captivate. The evolution continues in 2024 with another set for all ages.
While full-color renderings of this year's design are still under wraps, the scale of input to make the Do LaB stage a reality is impressive in its own right. This year's innovation unfolds through nine mushroom-shaped pods and a forest of cantilevered arms wrapped in vibrant fabric, stretching over the festival like a canopy. Each structure, intricately designed with 12 arms, weaves more than 20 miles of thread and fabric to create a 360° sanctuary that pulses with light and sound.
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Following in the footsteps of 2023's “Warrior One” concept, this year's design by Josh Flemming marks a continuation of Do LaB's legacy of pioneering festival stage architecture, a tradition that has begun to spread across festivals around the world. As Coachella heralds the start of festival season, eyes will be on its latest architectural marvel to see how its innovations will be adopted within the broader global festival circuit, as they have in the past.
The musical offering on this year's stage reflects the ingenuity of its structure, with a curated lineup including Alesso, Chase & Status, DJ Tennis, Azzecca and Sam Gellaitry, the latter of whom was named by EDM.com as one of the best music producers of 2022.
For a deeper dive into the illustrious brand, a persevering center of Coachella dance music culture, read our comprehensive article.
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