Presented by Lexus, a proud sponsor of Black Music Month, this episode explores emerging trends in hip-hop and potential future directions for the genre. We’ll discuss how new technologies, cultural shifts, and global influences are shaping the next generation of hip-hop artists, including international hip-hop artists Bad Bunny, Central Cee, and more.
Yo-yo:
The future of hip-hop is that “we are taking over everything.” There's no way to say no to hip-hop.
Managing Director:
It's becoming more than just music.
Pole G:
The future of hip-hop is artists like me, of course.
Laurieann Gibson:
Honestly, we are in a delicate moment right now.
Yo-yo:
Hip hop prides itself on being great. Hip hop prides itself on being revolutionary.
Catrise Johnson:
The interesting thing about hip-hop is that it's global, right? It's an American conceptual idea, but in the UK we have Central Europe. We have artists in Africa, Asia, the Philippines and even South America. I mean, Featherweight just did a song with Rich The Kid.
Gail Mitchell:
I'm so excited for all the women who are on the dance floor right now like Latto. There's Rapsodia. She's speaking a truth about internal reflections about the things that women are going through.
Yo-yo:
I'm seeing artists finding alternative ways to get their music out in video games and movies.
Catris Johnson:
Lexus is proud to celebrate iconic Black artists during Black Music Month. Continue watching this exclusive look at the history of hip-hop on Billboard presented by Lexus.
Deputy General Manager:
For me, YouTube has a huge impact on how you sell your music and how much you can sell. So you have to think about every music video that's on YouTube. It's really about gaining followers, getting people interested in your music, as it is with people who don't really like it. There are artists out there, there are some a hundred times better than me, but they don't have as many followers as I do.
Keep watching for more!
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