Presented by Lexus, a proud supporter of Black Music Month, this episode examines the period from the early 2000s to the 2010s when hip-hop not only dominated the charts, but became a global phenomenon. We'll discuss how digital downloads, streaming and social media have revolutionized the music industry and pushed hip-hop to the fore.
Diana Williams:
The 2000s. That was when we saw the explosion of hip-hop and radio stations that were specific to hip-hop culture.
Laurieann Gibson:
Now it's the 2000s — hip-hop is making a fortune. All the men in hip-hop are making a fortune and all the women are still wondering where the checks are.
Trevor Anderson:
Heading into the 2000s, hip-hop became perhaps the most dominant sound on the Hot 100 for the entire decade. This is a time when you have clear rap hits, but other genres are starting to borrow from hip-hop as well. If you want to know how big hip-hop was in the early 2000s, look at the Hot 100 for October 11, 2003. The entire top 10 are black artists making either R&B or hip-hop tracks. Hip-hop isn't just in the mix at that point – hip-hop is the mix. Some of the top hip-hop artists of the 2000s include Eminem, Jay Z.
Laurieann Gibson:
Nash, Lauryn Hill. There's Missy Elliott, a host of superstars dominating.
Yoyo:
They were like rock stars, they had a whole band. I mean, they just started taking hip-hop to another level.
Trevor Anderson:
When Kanye West hit the scene in 2004, one of the things that really happened quickly was that all of his albums were getting massive attention. He has that perfect No. 1 streak.
Keep watching to learn more!
from our partners at https://www.billboard.com/video/2000s-hip-hop-global-phenomenon-eminem-impact-more-billboard-news/