The legacy of Avicii, one of the most influential artists in EDM, will soon set foot on a different stage.
Pophouse Entertainment is reportedly developing a musical about the late DJ after purchasing a majority stake in his music catalog in 2022. That's according to the company's director of brand and marketing, Kim Nyström, who said he's been working with the Avicii estate in the long term. brand strategy.
“Our job is to make sure we have an ongoing brand mission that speaks to fans and is engaging over time,” Nyström said. axios. “Commitment to the brand will always ensure that creative projects get done. The stronger the brand, the more people will actually want to work with us.”
Pophouse is also behind “The Avicii Experience,” the Stockholm-based museum built in honor of Avicii, who tragically committed suicide in April 2018. It's important to note that the company has not formally announced the Avicii musical at this time. of writing this article. .
Although Avicii passed away more than six years ago, his music lives on. A new documentary about her life will premiere soon at this year's Tribeca Festival, and Academy Award-winning film producer Lawrence Bender is preparing another.
Pophouse Entertainment did not immediately respond to EDM.comRequest for comments on the musical.
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