Less than nine months later Nikki Semin Khan organized what the former SM Entertainment CEO called “the Avengers of the K-pop community joining forces to redefine the industry” in TITAN CONTENT, the newly launched venture officially begins releasing its first artist.
Advertising sign can exclusively reveal the first details about TITAN CONTENT's upcoming girl group AtHeart, which is set to officially debut in the first half of 2025.
Beginning with the reveal of AtHeart's first two members, Sorin and Michi, the upcoming act will share all of its members over the coming months as the future stars develop individual online presences and connect with fans as they prepare for their K-pop debut via individual Instagram and TikTok accounts. TITAN CEO Katie Kang says, “Members will share their daily lives and unique personalities through their social accounts, showing their journey to become AtHeart together. TITAN will reveal all AtHeart members consecutively with special content this year.”
Both 17 years old, Sorin and Michi hail from South Korea and Hawaii, respectively, and are starting to structure what TITAN describes as a girl group that will “attract audiences around the world.”
Simultaneously revealing the members of a new K-pop group and launching their individual social media accounts is unconventional in the Korean entertainment industry. Most emerging new artist companies are kept secret – even if pre-debut social media accounts are created for a group, individual member accounts tend to start years after they've established themselves on the scene. (For example, the four members of BLACKPINK released their individual accounts less than two years after their debut, but it took more than eight years for the boys of BTS.)
However, CEO Kang adds, the strategy is part of the group's overall vision for more connected K-pop idols.
“The name 'AtHeart' speaks to the genuine nature of this group and the connection and love they will build with their fans by empowering them to be their authentic selves,” says Kang. Advertising sign. “TITAN has been searching for and holding global auditions since early 2024 and we're blown away by the incredible talent we've discovered. These members are so uniquely charming and embody the next generation of K-pop. I know fans around the world will resonate with their genuine personalities, and I'm so excited for all the global fans to hear their songs and watch them perform.”
“As the first K-pop label founded in the US, TITAN will take an innovative and disruptive approach to creating, marketing and promoting the content and artists we produce,” adds Han, President of TITAN. “Working with executives, creators and producers from both East and West, we will break the mold while targeting global markets from the ground up.”
Chief Business Officer Dom Rodriguez describes the Los Angeles-based company as “an artist-first, fan-first company,” arguing that its fan goals can be achieved by TITAN's deeper involvement in K-stars' musical and personal development processes. pop.
“We are relentless in our pursuit of innovation and creativity,” the CBO adds. “We prioritize the needs of our artists, the outstanding songwriters and producers who are integral to our success, and the devoted fans who drive the K-pop phenomenon. Our hands-on A&R process is meticulously designed to elevate the next generation of K-pop artists while maintaining the highest standards of musical greatness. Working with acclaimed writers and top music producers worldwide, we are committed to maintaining excellence and shaping the future of music.”
“AtHeart marks the beginning of an exciting journey based on the connection between K-pop idols, their devoted fans and music, with a commitment to support everything that makes K-pop unique and special,” says Chief Visual TITAN Officer, Guiom Lee. “Backed by a team of industry experts who share a deep love and understanding of the genre, we will bring innovation to all aspects of AtHeart, pushing boundaries in today's ever-changing digital landscape. From cutting-edge graphics and fashion to captivating musical performances, we're excited to unveil AtHeart to a global audience.”
As previously mentioned, the team consisting of TITAN has experiences with K-pop artists across multiple generations, including top names such as BoA, Super Junior, Girls' Generation, EXO, TWICE, Monsta X, ITZY, The Boyz and more . Beyond artist development and management, TITAN plans to produce music festivals and revealed plans to combine “traditional K-pop training and artist development with Web3 and metaverse innovation.” The company also announced today that it will soon open an upcoming platform where “AtHeart will communicate with global fans with new and diverse content through a K-pop fandom platform that combines various innovative technologies such as Web3 and AI.”
Meet Sorin and Michi in these first look images below and by following the future members of AtHeart social media. See more from the team via official webpage
from our partners at https://www.billboard.com/music/pop/atheart-titan-content-first-girl-group-members-sorin-michi-exclusive-1235731151/