Tokischa partners with Warner Music Latina to launch her own record label

Tokischa will launch her own record label called SOL as part of a new global partnership with Warner Music Latina, Advertising sign can exclusively announce today (May 23).

The Dominican artist (born: Tokischa Altagracia Peralta Juárez) will release her own music and sign new artists under her new deal which is in collaboration with her manager (and SOL co-founder) Angelica Piche at WML and is supported by Atlantic Records.

“We are excited to launch SOL, a company that will be the home for misunderstood artists,” Piche, who is responsible for developing the project, said in a statement. “It is very important for us to give voice and space to people who, like us, started from scratch.”

Both teams at WML and Atlantic are excited to be a part of Tokischa's new career.

“She is an artist who takes counterculture to its highest and best expression. It's a privilege to expand her global impact and support her limitless creative vision,” adds Alejandro Duque, Roberto Andrade Dirak and Natalie Cotton of the Warner family.

Since starting her music career in 2018, the 28-year-old artist has shined with her innovative and unflinching music, bringing to the fore the Dominican Republic's thriving local underground scene known as “el bajo mundo”.

“For me, when I feel free is when I'm myself,” she previously expressed during the Women on the Rise panel at Billboard's Latin Music Week 2022. “For me, freedom is being comfortable with what surrounds me, with what I do, to feel unique. To feel separate and loved by myself because one of the steps to freedom is to love myself, and if I love myself and understand and know myself and know what I need, I know where to walk and how to I'm going to do it.”

With the new partnership, Warner Music Latina – together with its international team and labels – aims to introduce Tokischa's music to a fresh audience, strengthening her presence in different countries and cultures and ultimately establishing her as a true global star, the press noted. statement.