Tres Generaciones Tequila and Billboard joined forces for a two-day extravaganza. On the first night, on Tuesday (January 30), brands came together to celebrate the up-and-coming artists, producers and creatives who are making waves and earning their stripes in the music industry. The following night, established industry leaders gathered for Billboard's Power 100 event.
Tuesday's intimate event at the Sun Rose in West Hollywood featured notable guests including Conan Gray, Moses Sumney, Halle Bailey, Rocsi Diaz, Paris Jackson and Elton Qualls-Harris. As part of the evening, attendees mingled while enjoying three specially curated signature cocktails: the Hibiscus Margarita, Piña Paloma and Tres '73.
January 30, 2024. Billboard and Tres Generaciones Host 'New Nominees Dinner' at Pendry Hotel in West Hollywood, CA
Brandon Todd/Billboard
Wrapping up the night, Billboard Editorial Director Hannah Karp and veteran host Rocsi Diaz gave remarks, praising the accomplishments and revealing the partnership between Tres Generaciones Tequila and Billboard. This partnership aims to infuse culture, music and premium tequila into conversations across the country throughout the year. Rocsi Diaz and Tres Generaciones Tequila will host and moderate curated panels in Houston, Atlanta, Chicago, New York, Miami and Los Angeles, bringing together local heroes and experts to showcase top “Get Up” anthems for each city.
The next day, the celebration continued at the Billboard Power 100 event. Attendees were treated to a mesmerizing wall activation with illuminated Tres Generaciones letters, creating a perfect backdrop for memorable photos. The atmosphere of the event was enhanced with a Tres Generaciones Tequila DJ booth, where DJ Amorphous expertly curated a mix of R&B, Afropop, Hip-Hop, Reggaeton and electronic sounds.
Atmosphere at the Billboard Power 100 Event held at the NeueHouse Hollywood on January 31, 2024 in Los Angeles, California.
Brandon Todd for Billboard
The evening included a personalized touch with a signature Tres '73 cocktail, adding flair to the evening's libations. As the event unfolded, the atmosphere was buzzing with networking opportunities, connecting new faces and rekindling past industry relationships, including SZA, Boygenius, Clive Davis and many more. The celebration continued with awards for Executive of the Year, Record Label of the Year and the prestigious Clive Davis Visionary Award.
Atmosphere at the Billboard Power 100 Event held at the NeueHouse Hollywood on January 31, 2024 in Los Angeles, California.
Brandon Todd for Billboard
DJ Amorphous at the Billboard Power 100 Event held at NeueHouse Hollywood on January 31, 2024 in Los Angeles, California.
Atmosphere at the Billboard Power 100 Event held at the NeueHouse Hollywood on January 31, 2024 in Los Angeles, California.
from our partners at https://www.billboard.com/music/awards/tres-generaciones-tequila-billboard-partnership-1235603745/