Troy “Tracker” Johnson will release TRACK mgmt in January after nearly 10 years with Big Loud Management.
The new Nashville-based full-service management company, a partnership with Live Nation, will launch with HARDY clients Dallas Smith, Jake Worthington and McCoy Moore, who follow him from Big Loud Management, as well as artist managers Emily Smith and Drew Magid. HARDY, Dallas Smith and Worthington remain at Big Loud Records. Moore is unsigned.
“TRACK mgmt has been a long time coming and now seems like the perfect time to make it happen,” Johnson said in a statement. “I am very grateful to the partners of Big Loud — Seth England, Joey Moi and Craig Wiseman — for not only helping my journey, but providing me with so much support. I am thrilled to have Emily Smith and Drew Magid on the TRACK mgmt team. It will be a good start for 2025.”
The move comes as Big Loud Management prepares to run out of business by the end of next year. “Working with Tracker for over a decade, since the inception of Big Loud Mgmt, has been an incredible journey,” Big Loud partners England, Moi and Wiseman said in a statement. “As Big Loud wraps up its artist management venture in late 2025, we couldn't be more proud to see Tracker embark on his own entrepreneurial journey. He and his team are more than ready for this moment and we look forward to supporting TRACK mgmt in the years to come.”
England says Big Loud's focus will remain on its record and publishing divisions. “Prioritizing a greater work-life balance is something that's front and center now that I'm a father of two and need more bandwidth,” he says. Bulletin board. “I will continue to lead our record and publishing divisions as their growth requires greater focus. This change is a return to my first love. As I continue to cultivate close relationships with all management clients, it is my privilege to help guide those not working with the Tracker team to their next destination.”
Big Loud's management roster still includes Ernest, Jagwar Twin, Ashley Cooke, Lauren Watkins and Mackenzie Porter, among others. Morgan Wallen left Big Loud Management earlier this year, although he remains with the company.
Before joining Big Loud Management when it launched in 2015, Johnson worked in the music business in his native Texas since the early 2000s and earned the nickname as a tour manager who excelled at keeping track of things . Additional artists he has worked with include Wallen, Florida Georgia Line and Chris Young.
from our partners at https://www.billboard.com/pro/troy-tracker-johnson-track-mgmt-hardy-dallas-smith/