VIA PRESS RELEASE | “We lived in Britain, a country that had hugely benefited from immigration, but curiously had an innate antipathy to the ideas of multiculturalism and diversity. Daniel Rachel has managed to capture the essence of that contradiction in those Margaret Thatcher—governed years, with this comprehensive, cautionary but nonetheless celebratory saga of the 2 Tone label.” —Pauline Black, singer of The Selecter
In 1979, 2 Tone Records exploded into the consciousness of music lovers in Britain, the US, and beyond, as albums by The Specials, The Selecter, Madness, The English Beat, and The Bodysnatchers burst onto the charts and a youth movement was born. 2 Tone was Black and white: a multiracial force of British and Caribbean musicians singing about social issues, racism, class, and gender struggles. It spoke of injustices in society and fought against right-wing extremism.
The music of 2 Tone was exuberant: white youth learning to dance to the infectious rhythm of ska and reggae crossed with a punk attitude created an original hybrid. The idea of 2 Tone was born in Coventry, England, and masterminded by a middle-class art student, Jerry Dammers, who envisioned an English Motown.
Borrowing £700, the label’s first record featured “Gangsters” by The Specials, backed by an instrumental track by the as-yet-unformed Selecter. Within two months, the single reached number six on the UK music charts. Dammers went on to sign Madness, The English Beat, and The Bodysnatchers as a glut of successive hits propelled 2 Tone artists onto Top of the Pops and into the hearts and minds of a generation.
As excitement grew in the United States, 2 Tone bands began crossing the Atlantic to perform for American audiences. Soon, however, infighting among the bands and the pressures of running a label caused 2 Tone to bow to the inevitable weight of expectation and recrimination.
Still, under the auspices of Jerry Dammers, 2 Tone entered a new phase. Perhaps not as commercially successful as its 1979–1981 incarnation, the label nevertheless continued to thrive for another four years, releasing a string of fresh signings and a stunning end-piece finale in the activist hit song “(Free) Nelson Mandela.”
Told in three parts, Too Much Too Young is the definitive story of a label that for a brief, bright burning moment shaped British, American, and world culture.
