In a strategic shift, Twitch CEO Dan Clancy revealed during a recent Q&A session that the platform is negotiating terms with music labels that would require DJ streamers to share a portion of their revenue with record labels. Engadget reports.
The move is part of a broader effort to resolve ongoing copyright issues and avoid DMCA takedown notices that have been a persistent headache for streamers on the Twitch platform.
According to Clancy's interview with TweakMusicTips, this new revenue sharing deal would not only involve the streamers but would also have Twitch contribute financially to the labels. The proposal marks an effort by the platform to stabilize the historically turbulent relationship between Twitch and the music industry, which has been plagued by copyright challenges.
The discussion with labels is a response to the different copyright challenges presented by live streams versus pre-recorded content. Clancy highlighted the complexity of managing these rights in streaming and suggested that DJs may need to mute their videos to avoid the possibility of infringement until a more robust system is implemented.
Twitch's proactive approach reflects its recognition of growing demands from labels for a more equitable share of revenue generated by music content. Clancy's candor about the ongoing negotiations suggests that Twitch is getting closer to a formal agreement, although he did not specify how the platform plans to monitor compliance or enforce the new rules once they are established.
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