Tyla Adds Her Own 'Personal Touch' To Gap's Y2K-Inspired Spring Campaign

By Bryan Katz, EditorFebruary 29, 20243 Mins Read

The Grammy-winning musician shows off her moves (and personal style) for the clothing brand's new lingerie collection — see how you can shop the collection now

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Grammy winner Tyla celebrates self-expression and individuality through fashion, music and dance Gap's spring 2024 campaign. Called “Linen Movements”, the collection is full of Tyla's personal Y2K-inspired style, with silhouettes that highlight free movement and timeless ties crafted from their distinctive linen fabrics.

The 22-year-old South African-born and raised sensation joins a roster of musicians who have collaborated with the clothing brand, including John Mayer, Alanis Morissette, SZA, John Legend and more. The Tyla x Gap Collection is available to buy online now at Gap.com, and comes off the heels of her recent chart hit “Water.” The campaign features a reimagined take on the music video for Jungle's “Back On 74,” which blew up on TikTok last year and has racked up over a billion views so far (even sparking a viral dance trend).

Gap

“It's an absolute honor to be part of a Gap campaign – so many iconic artists have worked with Gap and now I get to be one of them,” Tyla said in a statement about the collection. “I'm excited for my fans to see me do a new kind of dance where I'm dressed in comfortable clothes with my own personal touches. It was really fun — a true celebration of music, fashion and dance.”

The collection focuses on fasteners that are flexibleutility-focused and easy to pair with anything you already have in your wardrobe, from breathable, spring-ready Boyfriend linen shirtin the breeze Linen '90s Loose, a new take on the classic linen trouser. In the campaign video, the cast wears a mix of many linen and linen blends in neutral styles, a nod to the brand's iconic 90s campaigns such as “Khaki Swing” commercial. and “Everyone on the ropes,” where a cast dressed in neutral basics sings Donovan's “Mellow Yellow.”