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Fashion, technology and music come together in a new collaboration between Alo Yoga and Beats, with a limited edition pair Beats Fit Pro Headphones. To showcase the partnership, the sports activities company and tech brand tapped Grammy Award-winner Tyla as the face of the campaign.
The “Truth or Dare” singer can be seen modeling the Bluetooth headphones in the campaign video as she walks along a sandy beach decked out in Alo Yoga gear while her song “Safer” plays in the background.
The special edition headphones officially launched Thursday (April 4) on AloYoga.com with only limited tech essentials. This means that once it runs out, you won't be able to get your hands on it.
Keep reading to grab a pair now before it's too late.
Hello x Beats Fit Pro
The Hello x Beats Fit Pro they come in a shiny case with a reflective interior and polishing cloth to look new out of the box. The wireless headphones also feature active noise-canceling technology and flexible wingtips to help keep the headphones in place while you do yoga or go for a run. When wearing the technology, you can use the device's controls to pause, play, skip songs and answer calls.
Alo Yoga has become known as athleisure brands, with elevated clothing that doesn't look like your traditional sportswear, making the leggings and tops versatile enough to wear to the gym and the office. This new collaboration aims to further differentiate the lifestyle brand from the rest by creating its own accessory that you can wear to the gym or as an everyday gadget for your commute.
Tyla says she jumped at the chance to be part of the campaign as she's been a longtime fan of the brands. “Working with Beats and Alo has been a dream collaboration for me,” he said in a press statement. “I'm so excited to join forces with this campaign and share a product that I personally rely on every day.”
And, if you want to infuse the 'Girl Next Door' singer's style into your own, you can also shop the exact outfit she's wearing in the video. Instead of searching for the look yourself, we put the outfit below for you to shop now.
Sheer Effusion Cargo Wide Leg Pants
These transparent pants it will be the perfect addition to your festival gear as it uses a cargo style for a streetwear look, while the lightweight mesh material will help keep you cool on hot days. You can layer them with your biker shorts or leggings and use the built-in pockets to hold your little essentials.
Barely There seamless bra
Complete your look with seamless bra which not only uses a mesh material that is stretchy, but also has a strip for subtle support. You can also use the adjustable straps to secure them to your liking, as well as layer the top under running shirts or wear it on its own.
Watch below to watch the campaign video for Alo Yoga x Beats.
from our partners at https://www.billboard.com/culture/product-recommendations/tyla-alo-yoga-amp-beats-collection-buy-online-1235649267/
