It's Tyla's turn at No. 1 Advertising signHot R&B Songs chart as the singer-songwriter's “Water” jumps from No. 4 to rule the April 6-dated list. The song, which peaked at No. 2 through November, is garnering enough activity to claim the throne on the heels of its parent album's March 22 release.
In the March 22-28 viewing week, “Water” recorded 10.3 million official streams in the U.S., up 17 percent from 8.8 million in the previous frame, according to Luminate. The boost pushes the single 5-4 on R&B Streaming Songs, where it previously peaked at No. 2, and earns the Greatest Gainer awards, given each week to the song with the biggest improvement among the chart's 15 titles. Additionally, the latest haul gives “Water” its best streaming week since Jan. 5-11, when it garnered 10.9 million clicks.
For the two remaining metrics that feed into the Hot R&B Songs chart — song sales and radio airplay — “Water” sold 2,000 downloads in the same period, up 17% from the previous week, and recorded 51.7 million airplay audiences across all forms, down 4%.
“Water” was already a proven success in Rhythmic Airplay and Mainstream R&B/Hip-Hop Airplay, dominating the charts for one and eight weeks, respectively, over the winter, helping to explain the current audience decline. It remains active, however, at pop radio, holding at No. 6 high on the Pop Airplay chart. The crossover appeal reflects the singer-songwriter's “popiano” sound — a hybrid of pop, R&B and Afrobeats, as described on Tyla's March Advertising sign cover theme.
The song's flow and sales surge coincide with the March 22 release of Tyla's self-titled debut album. The set, released via FAX Records/Epic Records, opens at No. 2 on the Top R&B Albums chart with 24,000 equivalent album units earned in its first week. The arrival makes the set just the second of 2024 to debut in the top two, following Usher's No.1 launch I'm coming home on February.
Beyond “Water,” Tyla lands five more songs on Hot R&B Songs: “Truth or Dare” climbs 8-7 in its eighth week on the chart, while four tracks — “Art” (No. 8), “No. 1 ', with Tems (No. 13), 'Jump', with Gunna and Skillabeng and 'Safer' (No. 22) – all making their debut.
It's worth noting that Tyla tops Hot R&B Songs after SZA reigned for 66 of the last 68 weeks, through four No. 1s.
Elsewhere, Tyla is storming the Billboard US Afrobeats Songs chart, as 12 of the album's tracks chart in the top 50. “Water” holds the top spot for a 25th consecutive and overall week, while a familiar set of titles appear in the top 10: “Truth or Dare” (No. 3), “Art” (No. 4), “No. 1″ (No. 5), “Jump” (No. 6) and “Safer” (No. 8), while Becky G's collaboration “On My Body” debuts at No. 10. With the tidal wave, Tyla becoming the first act to occupy seven of the top 10 spots on the two-year chart.
“Water”'s triumphs add to a string of recent accolades for the single. In addition to the Afrobeats Songs and radio crowns, the track earned the 22-year-old singer his first Grammy Award for Best African Music Performance on February 4. “It's something that a lot of people try and want to win at least once in their lives,” he said on the cover. “And I'm so blessed to receive one so early in my career.”
from our partners at https://www.billboard.com/music/chart-beat/tyla-water-number-1-hot-rb-songs-chart-1235648286/