Tyler, The Creator is fulfilling one of his childhood dreams with the debut of his own Louis Vuitton collection.
After revealing he was tapped to head his own capsule by mentor Pharrell Williams (who is the men's creative director at LV) last month, the colorful spring 2024 men's collection officially arrived on Thursday (March 21).
Tyler celebrated the launch of his iconic LV collaboration by releasing a two-minute trailer showcasing the work it took to get to this point.
The comedic clip finds the Grammy-winning rapper lugging an oversized 35mm SLR camera into the studio before positioning it to snap some shots of his signature clothes on Louis Vuitton models. After wandering around the place, he discovers that there is no one else to help him in the studio. “Where's everyone? F-k,” she screams.
Dubbed 'Craggy Monogram', the stylish capsule features a range of items that Tyler himself would wear, whether it's a blue turtleneck knit vest, pastel shoes or Bermuda shorts.
Tyler has a keen eye for accessories (a $200 pocket square, for example) and he didn't hold back with his LV debut. There is a collector's cereal bowl, as well as a leather golf bag with a Damier towel and collector's headgear for those who hit the links. There's even a piece that comes equipped with a chess set for those ready to sit down for a game at any time.
“P always left a door open for me, but I still can't believe it,” Tyler said in a statement about the huge opportunity.
“Tyler has been a close friend and collaborator of mine for years and we've always connected through music and design,” said Pharrell. GQ last month. “This partnership is unique to Louis Vuitton because it is a natural extension of our philosophy at LVERS, based on our network of incredible artists and creatives. There are so many elements specific to Tyler built into these pieces and it was inspiring to watch him hone his craft and work with him for this spring collection.”
Shop the collection at Louis Vuitton website and watch the clip below.
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