After putting the new song on “St. Chroma” last week and announcing that his seventh studio album, Chromaticityis set to be released on Monday, October 28, in an effort to end the current industry standard of Friday's midnight releases, Tyler, the Creator just gave fans the project's second single and video, “Noid.”
While the album's first single, 'St. Chroma,” showed Tyler's character more in control of his surroundings as he led an army of fans into a green container to blow them up, “Noid” takes a completely different tone as Tyler raps about the pitfalls of celebrity. .
Directed by Tyler himself, the video begins with him walking through a crowd as a crazed fan impersonating The Bear Star Ayo Edebiri runs up to him with an iPhone displayed in a gun while Frank Ocean sings the intro. The song samples Zambian zamrock band the Ngozi Family and their song “Nizakupanga Ngozi” from their 1977 album 45,000 volts and their singer the late Paul Ngozi sings about respect when you come to the cradle in his native language Nyanja (at least according to Genius and Google Translate).
Tyler drives his paranoia home when he begins the first verse by rapping, “I can't even buy a house privately/ Home invaders took my brothers to die”/ Watch out for every car that drives by/ I think my neighbors want me dead/ I got a cannon under the bed/ Triple checkin if I locked the door/ I know every creak on the floor/ Mother—uh, I'm paranoid,” in reference to the Southern California theme with home invasions in affluent neighborhoods. The video then ends with Tyler running away from the world and passing out in the middle of the street.
Watch the video above and stream of the longer version of the song on your favorite DSP, where there's a second verse that begins with Tyler again expressing his disdain for celebrity as he spits, “No cameras outside please, I wanna eat in peace/ I don't wanna take pictures together your n —as or b—he/ The nervous system is shaken long before 19'.
Tyler wants to have a busy fourth quarter as he plans to continue Chromaticityreleased with Camp Flog Gnaw's 10th anniversary at Dodger Stadium in Los Angeles in November.
from our partners at https://www.billboard.com/music/rb-hip-hop/tyler-the-creator-noid-video-the-bear-ayo-edebiri-1235806945/
