Source: SKIMS / SKIMS
SKIMS continues to leverage culture seamlessly. Usher is the face of the brand's newest menswear campaign.
As spotted on Variety Magazine the music legend has lent his talents to Kim Kardashian's popular series. SKIMS has curated a new compilation to coincide with the crooner's upcoming album I'M COMING HOME. The capsule includes a variety of men's underwear essentials including tank tops, briefs, boxers, socks and t-shirts. Each of the items is available in several colors including black, white, grey, green and more.
Source: SKIMS / SKIMS
In addition to the apparel, the campaign offers fans special access to the studio's ninth effort. On Friday, February 9, a limited edition digital version of the album will be available on SKIMS.com. This exclusive will include the bonus track “Naked” and an alternate album cover. The “My Way” singer expressed his excitement in an official statement. “When I was asked to work with SKIMS Mens, I was so humbled,” he said. “Kim has been a long-time friend of mine who has always been so supportive of my work, so the opportunity to work together on a campaign that supports both of our highly anticipated releases made perfect sense. “Releasing this campaign before many career milestones feels like a full-circle moment, with SKIMS supporting the release of my new album, COMING HOME.”
The new SKIMS menswear collection will be available on February 12. You can preview the tracks here and watch the promotional trailer below.
