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Get ready to scream, because Usher and SKIMS join forces for one new men's campaign This will coincide with the release of the singer's upcoming album 'OMG'. I'm coming home. After the successful launch of their first men's collection, SKIMS decided to do one of their most epic restocks with Usher at the center.
After watching Super Bowl 2024 and Usher's halftime show, you'll have the chance to shop underwear and essentials approved by the “Yeah!” singer. Stock will drop on Monday (February 12th) at 12pm. ET/9 a.m. PT and will feature four new colorways: Stone, Midnight Blue, Military and Oxblood. Some of the new pieces worn by the singer include the brand's popular ones Midnight 5 Inch Stretch Boxer As well as SKIMS 5 Inch Cotton Boxer in Military and more basics.
The singer will join a star-studded roster of talent including Neymar Jr., Nick Bosa, Shai Gilgeous-Alexander and Patrick Mahomes. For him, it was a humbling moment to join the campaign — especially as a friend of founder Kim Kardashian.
“When I was asked to work with SKIMS Mens, I was so humbled,” Usher said in a press release. “Kim has been a longtime friend of mine who has always been so supportive of my work, so the opportunity to work together on a campaign that supports both of our highly anticipated releases made perfect sense.”
Each piece is flexible and aims to move with you, whether you're working out in your winter gear or using the cotton t-shirt as a layering piece under your oversized leather jackets and more.
While you can't buy the tracks until February 12th, you can see what's to come as well join the waiting list to be notified the moment clothes go live.
For more product recommendations, check out our roundups of the best running shorts, travel shoes, and men's watch sales.
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