The already megawatt Coke Studio 2024 lineup adds even more star power to its roster of artists with the addition of Usher and Tyla.
The R&B icon and South African phenomenon joins a roster that already includes South Korean DJ/producer Peggy Gou, K-pop powerhouse NewJeans and Colombian star Karol G. As part of Coke Studio, Usher and Tyla will each contribute with new music and live experiences. with details on both aspects coming soon.
As part of the partnership, Usher will play The Coca-Cola Company headquarters in Atlanta as part of his current Past Present Future tour, and Tyla will perform in her hometown of Johannesburg, South Africa, with these shows, both in October, featuring the live debut of each artist's song produced for Coke Studio.
“Being a part of this year's Coke Studio series is an honor and an opportunity to engage with my fans through the power of music,” Usher says in a statement. “Partnering with Coca-Cola to bring these experiences to life is exciting, and I look forward to our fans being a part of the magic we're making together.”
“I'm excited to be performing in my hometown of Johannesburg as part of the Coke Studio platform,” adds Tyla. “It's a privilege to bring these vibrant moments to life and share the joy and energy with music lovers around the world.”
The 2024 edition of Coca-Cola's long-running global Coke Studio program features music created by superstar artists in collaboration with Coke itself. Music promoted and distributed by these artists' labels is supported by label partner Universal Music Group (UMG), which assists with the promotion and playlist strategy. The project includes Peggy Goo's already released “Find the Way” and NewJeans' “How Sweet” videos.
Karol G's Coke Studio contribution, “Si Antes Te Hubiera Conocido”, reached the #1 global music video on YouTube, with over 225 million views. Released in June, the song spent nine weeks at No. 1 on Hot Latin Songs last summer.
Coke Studio is Coca-Cola's biggest global music program for 2024, with songs from every artist involved used in the brand's marketing in more than 150 countries — around 75% of the world.
“We're thrilled to welcome two of our favorite artists, Usher and Tyla, to the incredible 2024 lineup,” Josh Burke, The Coca-Cola Company's global head of music and culture marketing, said in a statement. “This year Coke Studio offers unparalleled access to exclusive content and experiences you can't find anywhere else. We've worked with both Usher and Tyla to create something special for their fans, and we're sure they're going to love what we have in store for the rest of 2024.”
from our partners at https://www.billboard.com/music/music-news/usher-tyla-coke-studio-artist-lineup-2024-1235777506/
