The USB teamed up with Billboard to help raise awareness of the financial resources available to all artists. In the fourth episode, Wale Ogunleye sits down with Primary Wave CEO and Founder Larry Mestel and Billboard Deputy Editorial Director Rob Levine to talk about new technologies in the market and how the music licensing market is changing .
Wale Ogunleye:
Welcome to the Music and Money series. My name is Wale Ogunleye and I am the Head of Sports Entertainment at UBS. Billboard and UBS has partnered to help raise awareness of the financial resources available to all artists. Today I'm joined by Billboard Deputy Editor Rob Levine and Primary Wave CEO and Founder Larry Mestel to discuss the music licensing market, from artificial intelligence to international markets and everything in between.
Before I begin the questions I have for these young people, I want to make a proper introduction to Mr. Mestel. Larry is the founder and CEO of Primary Wave Music and has worked in the music and entertainment industry for over 30 years. In 2006, Mr. Mestel leveraged his extensive experience working at multiple record labels and founded Primary Wave Music, one of the largest independent music publishing, marketing and talent management companies in the United States. Primary Wave controls over 50,000 songs from catalogs of legendary artists such as Bob Marley, Stevie Nicks, The Four Seasons, Whitney Houston, James Brown. I can go on and on and on. Obviously, he is a very important man in this industry. With that said, gentlemen, thank you for being here with me.
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