Warner Chappell Music promotes Lázaro Hernández to SVP role

Warner Chappell Music promoted Lazaro Hernandez to senior vice president, A&R, US Latin & Latin America; The Miami-based executive — who recently helped sign Maria Becerra, Chencho Corleone and Gabito Ballesteros — will lead the US Latin A&R team while expanding his remit to shape the company's overall A&R strategy in Latin America. Will continue to report Gustavo Menendezpresident, US Latin & Latin America;

“I have so much gratitude for Warner Chappell,” Hernández said in a statement. “I work with a passionate team and help our songwriters get to the core of their creativity. There are more opportunities than ever for Latino songwriters to share their music with the world, and I'm grateful for my role in that. I am eternally grateful to Gustavo, Guy [Moot]and Carianne [Marshall] because he believed in me and entrusted me with this opportunity.”

Hernández first joined Warner Chappell Music in 2008 as an A&R coordinator. Before being promoted to his new svp role, he was VP of publisher A&R for US Latin & Latin America since 2020. Now, he oversees a roster of artists, songwriters and producers that includes Andres Torres & Mauricio Rengifo, Chris Jedi, Gaby Music, GALE, Natanael Cano, Paulo Londra, Rauw Alejandro and Villano Antillano, among others.

“Laz is one of the most talented A&R leaders in the industry and I've been fortunate to work with him for over 15 years, watching not only his growth as an executive but also his continued commitment to our songwriters,” added Menéndez. . “His drive is unstoppable and he has such an intuitive approach to working with artists and songwriters, spotting hidden talent and helping develop their songwriting careers. I couldn't be more excited for him as he takes on this next role.”