Jennie's 2024 “solo journey” is off to a sexy start.
On Tuesday, Rolling rock debuted exclusively for the first time in Calvin Klein's sultry Spring 2024 campaign video featuring the Blackpink queen.
The black-and-white video opens with the singer lying in bed in a two-piece Calvin Klein underwear as the alarm goes off as she gets out of bed, puts on some shiny boots and swings her legs over a couch to the Ramones' “Baby, I Love You” playing in the background.
The singer walks past a record player, reads a book and puts her hair up in the seemingly hot penthouse apartment before a shot zooms in to see the star looking out a window as Joey Ramone sings the line: 'Baby, s i love Come on baby' from the original Ronettes track.
This is Jennie's third campaign with Calvin Klein. Last year, she released a limited-edition capsule collection of clothing that reflected her “everyday style,” featuring images of the singer titled “Jennie for Calvin Klein.”
“Working with Calvin Klein on this capsule was an exciting development in our partnership,” Jennie said at the time. “This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to give a personal touch to these pieces, which you will see reflected in the fit, color palette and details.”
The musician and actress starred in the brand's 2022 campaign, alongside Dominic Fike, Chloë Sevigny and more. Last year, the brand recognized Jennie as a “cultural force” and said she was a “longtime fan of the brand.”
Jennie closed out 2023 by announcing a new label and label called Odd Atelier, sharing that she would be embarking on her “solo journey” with the label outside of Blackpink. “OA, which stands for Odd Atelier, is a space that aims to create new things that attract attention in a different way than what is usual or expected,” read a post from the brand. “It is a company founded by the artist Jennie in November 2023.”
Last year, the musician starred as Dyanne on The Weeknd's The idol. She is set to appear in Korean TV series Apartment 404 This year. She was last seen with the R&B singer on “One of the Girls” last year. She has two other solo singles under her belt: 2023's “You & Me” and 2018's “Solo.”
from our partners at https://www.rollingstone.com/music/music-news/blackpink-jennie-calvin-klein-campaign-video-1234976335/