One of the wildest weeks in hip-hop history is set to have a huge impact on the week ahead Advertising sign chart (dated May 18) as several diss tracks from the ongoing Drake – Kendrick Lamar beef are seen primarily on the Billboard Hot 100 and other charts.
The rappers' feud dates back at least a decade, but the latest campaign escalated in March with “Like That,” Lamar's collaboration with Future and Metro Boomin, where the Pulitzer Prize-winner's verse featured alleged feuds with Drake and J. Cole. . Since then, Lamar, Drake, J. Cole and a heavyweight supporting roster – including The Weeknd, Rick Ross, Ye (formerly Kanye West), A$AP Rocky – have all joined in, either as targets or lobbying their opponents. mine.
While Cole bowed out and apologized after releasing his rebuttal to “7 Minute Drill” on April 5, Drake and Lamar have released multiple tracks in just a few weeks, with personal attacks and serious accusations, including threats of violence and pedophilia in camps artists. .
Given the whirlwind of releases — some of which have been widely released on streaming services, others that were only available on social media, and at least one that was willingly pulled from platforms — here's a guide to how each track could impact the Hot 100.
Those already recorded
“Like That” / “7 Minute Drill” / “Push Ups” / “Euphoria”
Four tracks have already appeared on the Hot 100, which includes streaming, radio airplay and sales data for its calculations. In chronological order, they are “Like That” (No. 1 for three weeks, starting on the chart dated April 6), J. Cole's “7 Minute Drill” (No. 7, April 20), “Push Drake's “Ups” (No. 17, May 11) and Lamar's “Euphoria” (No. 11, May 11).
With J. Cole pulling “7 Minute Drill” from streaming services and digital retailers a week after its release, the song has since fallen off the charts. If “7 Minute Drill” does not become available to consumers again, the only way for the Hot 100 to return would be through the radio broadcast. But don't expect it — “7 Minute Drill” has been declining at radio for the past two weeks, according to Luminate, before it even managed to make any Advertising sign radio map.
In addition to continued availability on streaming services and digital retailers, “Like That,” “Push Ups” and “Euphoria” have an active radio presence. The former ranks at No. 4 on the latest R&B/Hip-Hop Airplay chart (dated May 11), the middle track climbs 29-28, and while the latter doesn't chart, its total viewers are 149,000, according to Luminate – in just three days of a seven-day Friday-Thursday viewing week due to a Tuesday drop date – ranks just outside the 50-spot mark, with 192,000 viewers for the week.
Those that could be written next
“Family Matters” / “Meet the Grahams” / “Not Like Us” / “The Heart Part 6”
The heaviest barrage is likely to come on next week's Hot 100 (dated May 18), with five songs released between Drake and Lamar since May 2, the start of the current Hot 100 tracking week.
Of the five, three — Drake's “Family Matters” and Lamar's “Meet the Grahams” and “Not Like Us” — are widely available on streaming services and digital retailers, giving them a shot at massive consumption rates which will translate into strong Hot 100 arrivals. All three, however, will have shortened periods in the Friday-Thursday viewing window after their midweek releases: “Family Matters” and “Meet the Grahams” both arrived on Saturday, May 3, while “Not Like Us” premiered on Sunday, May 4.
Despite the handicap, however, they seem to be making up ground — fast. Lamar's “Not Like Us,” for example, was the No. 1 US streaming song on Spotify on Monday, May 6 (6.59 million clicks) and Tuesday, May 7 (6.81 million), taking second position each day title — his own “Euphoria” on Monday and Tommy Richman's “Million Dollar Baby” on Tuesday — with more than 2 million plays.
Returning to the two remaining tracks released during the current tracking week, one — Drake's “The Heart Part 6,” released on Sunday, May 4 — remains primarily available only through YouTube.
As for the final track…
The Outliers
“6:16 in LA” / “Taylor Made Freestyle” / “Buried Alive Interlude, Pt. 2”
Lamar's “6:16 in LA,” which arrived Saturday, May 3, was released exclusively via the Compton rapper's Instagram page. Since it wasn't made available to streaming services or contributing digital retailers Advertising signchart (and has received no radio airplay), it has no chance of appearing on the Hot 100 without an official release.
But all is fair. Two other Drake tracks released at the beef — “Taylor Made Freestyle” and “Buried Alive Interlude, Pt. 2” — were also social media exclusives, and by the same token, would require an official release on streamers and digital outlets or significant radio activity for a Hot 100 debut. The former, in particular, is unlikely to gain any traction after the use of artificial intelligence voices imitating Tupac Shakur and Snoop Dogg prompted Shakur's estate to threaten a lawsuit and the song was removed the following day. The latter, meanwhile, appeared in an Instagram story, and it appears that it was just a teaser for “Family Matters.”
The Hot 100 top 10 dated May 18 is scheduled to be announced on Advertising signon the website on Monday 13 May, with the full chart revealed on Tuesday 14 May.
from our partners at https://www.billboard.com/music/chart-beat/drake-kendrick-lamar-diss-tracks-hot-100-1235676935/