Will Smith is creating new dancefloors in Ibiza while also playing a role in the launch of an innovative new club, leaving fans excited about both his own music and the wider future of nightlife on the White Isle.
Amidst the never-ending pulse of Ibiza’s historic nightlife scene, Smith is quietly creating a new chapter in his multi-faceted career, this time focusing on dance music. Smith’s latest releases, “Work of Art” and “You Can Make It,” are his first singles in nearly 20 years and the time he’s recently spent on the island suggests there’s plenty more to come.
The iconic actor and Big Willie Style The rapper “has been spending time in Ibiza working on new music, taking inspiration from the island's dance scene,” according to a press release shared with EDM.com.
While Smith's musical efforts are gaining momentum, his recent involvement in a headline-grabbing UFO stunt has also been causing a stir. The viral moment, which included a mysterious “sighting” over the island of Es Vedrá, turned out to be a cleverly orchestrated marketing campaign for [UNVRS]a new club scheduled to open in 2025.
The stunt, masterminded by Yann Pissenem, the club's owner and founder of The Night League and Ushuaïa Entertainment, featured Smith putting on his detective hat. In a playful nod to his Men in black Back in the day, he accepted the role of UFO investigator. It turns out the UFO was nothing more than an ambitious drone, part of a larger-than-life vision to introduce [UNVRS] To the world.
“This campaign has been truly out of this world,” said Pissenem. “Revealing the name with a viral sensation is just the beginning. Seeing so many media outlets, celebrities and influencers engage with the story has been incredible and having the chance to reveal the brand with such an iconic actor like Will Smith was a dream come true.”
“Now that the truth is out,” he continues, “we can’t wait to welcome everyone into our new universe in 2025 when we launch the world’s first Hyperclub.”
[UNVRS] It is expected to open in 2025. You can find out more here.
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