WMG to Help Break Red Light Management Artists in Japan Through New Partnership

Warner Music Group and Red Light Management have entered into a strategic partnership designed to help Red Light artists better target the world's second largest music market, Japan.

Under the pact, Warner Music Japan's international marketing and ADA departments will work with Red Light to create a marketing and label channel for Red Light artists. They will also work to promote collaboration between Red Light artists and domestic performers in Japan.

The partnership begins with the promotion of Ghostly Kisses, the musical project of French-Canadian singer-songwriter Margaux Sauvé, who is signed to UK label Akira Records. She first performed in Tokyo in December ahead of the release of her new album early this year.

Red Light Management's roster of artists, writers and producers includes Dave Matthews Band, Punctual, Enrique Iglesias, Brittany Howard, Lady A, Lionel Richie, Interpol, ODESZA, Phish, The Strokes, Sabrina Carpenter, Chris Stapleton, Danny L Harle and Lewis Thompson.

James Sandom, managing partner of Red Light Management, said in a statement: “We are very excited to partner with Warner Music on this initiative to help our artists on a new dynamic path to Japan. The Japanese market has unique characteristics, a landscape that requires special attention and knowledge of the local music and entertainment sector. Pooling this knowledge with our artists will help them build fan communities in this niche market, with the goal of enabling a new generation of artists to find success in Japan.”

Kaz Shimada, COO of Warner Music Japan, added: “Over the past few years we have worked hard to help international artists connect with local fans as we transitioned from physical to digital. This exciting new partnership is another important step forward as we combine our experience in promoting some of the world's biggest stars in Japan with Red Light Management's super talented managers and amazing roster of artists.”