Xavi Scores First Billboard Airplay No. 1 With 'La Diabla'

Xavi's second hit “La Diabla” raced 17-1 Advertising signLatin Airplay chart (dated February 10), giving the Mexican-American singer-songwriter his first chart topper at radio.

The romantic corrido, released through Interscope, tops the overall Latin Airplay chart with 9.6 million audience impressions, up 89%, earned in the U.S. in the week ending Feb. 1, according to Luminate.

Notably, it's the first No. 1 by a regional Mexican artist on Interscope. The label was last topped with another song in the genre, Karol G's “Mi Ex Tenia Razon” for two consecutive weeks last October and November.

“'La Diabla' has topped so many charts it's been hard to keep up, but this one is extra special,” says Manny Prado, VP of Marketing and A&R, Interscope Geffen A&M. Advertising sign. “The fact that radio has embraced Xavi's innovative sound is an important statement and confirms that he is successfully pushing the boundaries of Mexican music.”

Xavi's radio hit follows the song's dominance on both Hot Latin Songs and Latin Streaming Songs. In the polymetric tally, “La Diabla” spends its fifth non-consecutive week at the summit, fueled in large part by 15.4 million streams over the same period. That's enough to keep it at No. 1 for a fourth week on Latin Streaming Songs and No. 9 on the overall Streaming Songs for a second week.

Back on Latin Airplay, “La Diabla” knocks another regional Mexican track off the lead: Fuerza Regida and Marshmello's “Harley Quinn” falls to No. 3 after a week in the group with 8.2 million, down 9% .

In addition to its Latin Airplay dominance, “La Diabla” rises 8-1 in Regional Mexican Airplay for its first week in the top 40 songs. also, a first-time champion there for the Phoenix-born artist. The sales also help propel the song up the Billboard charts: “La Diabla” sold 1,000 downloads for No. 2 on Latin Digital Sales for a third week (first on the chart for one week in the Jan. 20 survey).

Elsewhere, “La Diabla” holds steady at No. 4 on the Billboard Global 200 chart for a fourth week after peaking at No. 3 in January. Additionally, it remains at No. 3 for a third week on Global Excl. The US follows its No. 2 high also in January.

Thanks to his gain in all metrics (streaming, sales and radio), Xavi remains strong at No. 33 for a second week on the Billboard Artist 100, which measures an artist's activity in key music consumption metrics – album and track sales, radio airplay and streaming – to provide a weekly multidimensional ranking of artists' popularity.