Take it, roll it back, Usher is about to make the Super Bowl fly away! This year's Apple Music Super Bowl LVIII Halftime Show headliner released the trailer for what promises to be a super-hype halftime game on Friday morning (January 12).
The first glimpse of what Usher has in store came via a minute-long promotional video that took viewers on a kaleidoscopic journey through 30 years of Ush. It opens with a gospel choir singing “Peace Up,” as several other fans take in the sentiment over a church organ, and the choir adds “a town down” in a tribute to the clip's soundtrack song: 2004 smash featuring Lil Jon and Ludacris, “Yes!”
After a woman says “take it and turn it back”, the camera pans back to 1998, after Usher's second album, 1997 My way, catapulted the singer to global superstardom thanks to hits like “You Make Me Wanna…” and “Nice & Slow”. The clip even includes some old footage of a pre-fame, teenage Usher smiling in the studio as a group of girl doubles reveal that “Yeah!” is their favorite song.
The song that topped the Billboard Hot 100 for 12 consecutive weeks in 2004 is being reworked by a band, subway flutist, teenage string quartet, late night diner beatbox, pianist and friend J Balvin — recreating his famous door meme oven — between shots of Ush killing it on stage. Another friend, BTS singer and “Standing Next To You” collaborator Jung Kook makes a brief appearance, along with NBA superstar LeBron James, who also can't help but sing along to the hit's indelible chorus.
The clip ends with Usher standing against a red background wearing shades and an open button-down black shirt and matching gloves as he rocks his signature U pendant around his neck framed by the words “One performance. 30 years in the making.”
Usher announced he would be taking on the iconic gig in September, saying in a statement: “It's the honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can't wait to bring the world a performance unlike anything they've seen from me before. Thanks to the fans and everyone who made this possible. I'll see you soon.”
The inaugural Super Bowl Halftime Show, which was sponsored by Apple Music, took place last year with Rihanna setting new ratings records as she revealed her second pregnancy during a performance. Usher will bring his hits to the Allegiant Stadium stage in Las Vegas for this year's game on February 11 as he prepares to release his upcoming ninth studio album. I'm coming homeon February 9. The big game will be televised on CBS.
Watch the Apple Music Super Bowl LVIII Halftime Show preview below.
from our partners at https://www.billboard.com/music/rb-hip-hop/usher-apple-music-super-bowl-lviii-halftime-show-teaser-1235580625/