Open Mike Eagle has teamed up with Video Dave and STILL RIFT to launch his new rap supergroup, Previous Industries. They are making their two-single debut on Merge Records with “Showbiz” and “Braids.”
Both singles, produced by Child Actor and Quelle Chris, respectively, bring together old friends and frequent collaborators in a warm and comfortable sound. Although new to the game as a trio, both tracks invite the listener to experience what they have been all along. On “Showbiz,” they declare: “Gather together/ We are the new fools in town/ And our sounds rest by the subway.” Pre-orders can be made here.
“Video Dave met Mike on the campus grounds of Southern Illinois University, where an innate creative bond was formed on campus while honing their skills alongside other notable figures, Hannibal Buress and Serengeti,” a statement reads. press about how the group came about. “Enter STILL RIFT, a high school friend of Mike's whom he has affectionately described as 'a mystery wrapped in an enigma.'”
“Showbiz” b/w “Braids” will also be available in a limited edition 7-inch light gray marble, releasing on Friday, January 26. Pre-orders are ongoing and you can stream the tracks below.
Last year, the trio collaborated on OME's 2023 studio album, Another triumph of ghetto engineering.
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