Nicki Minaj launched her first sneaker collection when she teamed up with Loci earlier this month to lace up the Barbz with some new shoes for spring.
After partnering with the sustainable clothing brand, PETA gave the sneaker its seal of approval while thanking Minaj for choosing to use vegan materials for Loci's 11 different designs.
“Nicki Minaj has earned some serious praise from PETA for her new sneaker line with all-vegan brand LØCI, which will make a big difference by sparing vulnerable cows the slaughter knife and showcasing these innovative materials animal-free materials — such as recycled bottles, cork and bamboo — used for these shoes are truly the way of the future,” says the animal rights group Advertising sign. “We can't wait to see gentle Barbz across the country rocking these sneakers in good shape.”
PETA also publicly saluted Minaj with a message to Barbz at X on Tuesday (April 16).
“Calling all barbies We're excited to see that @NICKIMINAJ's new #vegan sneaker line saved cows and other animals by not using leather,” the nonprofit wrote.
An attached graphic was added: “No stuffed animals for this series! The collaboration with Loci uses recycled bottles, recycled nylon and brass, cork, bamboo and organic leather instead of animal-derived materials.”
The Nicki Minaj x Loci collaboration “epitomizes Nicki's bold and vibrant style,” according to the label's website. She combines high-fashion chic with her love of streetwear in 11 pink concepts. The collection arrived on April 12th and still has inventory available, ranging from $185 to $200.
A side panel is inscribed with the Loci logo, essentially a cut-out zero glyph. A dominant portrait of the rapper's face is included on the sneaker's tongue in an ode to the company's British roots and Minaj's queen aesthetic.
The “Super Bass” rapper called the exclusive sneaker collaboration “an absolute dream come true.”
“Thank you to my team for helping me make this dream come true,” he wrote on social media in March. “This is not a sponsorship. I am an owner and partner and we will show you the first full collection on 12/4. I love you BARBZ. THANKS.”
Nicki is rocking her Loci kicks across the border as she prepares to hit the stage in Montreal and Toronto for shows the rest of the week. The Pink Friday 2 World tour still has stops in Chicago, Detroit, Brooklyn, Minneapolis and more.
Check out the sneaker collection below.
from our partners at https://www.billboard.com/music/rb-hip-hop/nicki-minaj-peta-vegan-sneaker-collection-loci-1235658735/