Elon Musk has taken another major step in his quest to, as they say, “do the recovery,” by officially changing the URL for Twitter.com to X.com. Don't worry though, you can still type Twitter.com into your browser like a normal person, and it will take you to the same site that's overflowing with “pussy in bio” bots.
Musk announced the move on Twitter (aka X), tweeting out “All major systems are now up and running The post was accompanied by a graphic that looks like you could have done it with Microsoft WordArt in 2004.
A further message notified users: “Welcome to x.com! Please note that we are changing our URL, but our privacy and data protection settings remain the same.”
Musk officially launched the unsolicited Twitter rebrand last summer, though he's been basically teasing it since he bought the social media platform in October 2022 for $44 billion. Musk has long been obsessed with “X”-based branding: His pre-PayPal startup also used X.com, his rocket company is SpaceX, and he even named one of his children with Grimes, X Æ A-12. (As John Oliver might say: “Cool.”)
In fact, Musk was so excited about turning Twitter into an X that last summer a large X-shaped structure was built on top of the company's headquarters, which turned into a ridiculously bright strobe light at night. The city forced the company to take it down after, predictably, a number of complaints were filed.
While the URL change may seem like it marks a moment of the end of an era for Twitter, the reality is that Musk is probably still facing a long, uphill, arguably futile battle to make everyone forget that “Twitter” it was always something. Get rid of all the bird logos you want, it'll probably be a cold day in hell before someone starts saying, “Check out this stupid Elon Musk X,” instead of “Check out this stupid Elon Musk tweet.”
from our partners at https://www.rollingstone.com/culture/culture-news/elon-musk-changes-twitter-com-url-x-com-1235023116/