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If there is one Our point is that we are constantly scouring the web for the latest skin care findings to add to our routine and our tests are viral beauty sensations from all over TikTok to report if they really work or not. But something you can not you know we've come across an absolute goldmine of products that might have been hiding in plain sight — loved by celebrities and influencers alike, you can find plenty of buzzy buys for a fraction of the price at Walmart.
While the mega-retailer is known for its insanely good savings, we often forget just how many luxe and trendy designer-inspired items you can find at Walmart Perfume Dossierto the essentials to obtainglass skin” from ITK Skincare. Sure, they carry “unsexy” products (which have become theirs mine social trend) like basic moisturizers and medicated lip balm, but beyond that, we've spotted brands we're used to only seeing at places like Sephora.
So whether you're looking for reef-safe SPF for summer, an effective dry shampoo spray for your next trip abroad, or anything in between, Superstore has some of the most sought-after brands and will save you a few bucks, and there's nothing better than the savings, isn't it? We've rounded up the best viral beauty brands we've found at Walmart worth adding to your virtual cart.
Top Viral Skincare Brands at Walmart
Hero Cosmetics is best known for its products small but powerful pimple patches (which is a frequent travel companion in our dopp kits), but after exploding in popularity online, they've now expanded their offerings to more than 30 heavy-lifting heroes of your skincare routine. Patches aside, we're also big fans of them Rescue Balm + Red Correct Post-Blemish Recovery Creamthat soothes red and inflamed post-breakout skin with a soothing blend of panthenol, beta-glucan and oligopeptides.
2. Peach slices
Peach slices is a branch of Peach & Lily, the Korean beauty brand most responsible for “glass skin” trending on the Internet. Even if you've never heard of this type of dewy skin, you've probably heard of its main ingredient—snail mucus, which TikTok helped build to a cult-like reputation (including the popular Cosrx brand). Slime fans are also excited Peach Slices Intensive Face Mask which contains 95% mucilage and has a thick, moisturizing gel texture that will treat your skin with the restorative power of the snail.
3. Billy
The the internet agrees — there's nothing like shaving with a Billie Razor. The five blades are covered in 360-degree aloe soap for an ultra-close, ultra-smooth shave, and the handle is made with a non-slip matte rubber back so you won't feel it while you're in the shower. The smartly designed shaving brand also makes other essentials to upgrade your routine, including their best sellers Whipped shaving cream (which also smells so good).
4. Skin Gym
Skin Gym (aka the only gym we rave about day after day) is actually a sleek line of skin care tools based on popular treatments like LED light therapy and cryotherapy. It might look a little strange at first glance (no more than a red light mask), but we love to de-puff and refresh our faces with Skin Gym's CryoChill Ice Bead Maskor complete our skin care routine with rose oil and a some gua sha-ing to release tension from every curve and contour of our face.
BubbleThe company's accessible, plant-based skincare has exploded everywhere Tik Tok Lately, and while we love the fact that they're vegan and cruelty-free, they're more beloved for their aesthetic-packed, daily facial cleansers and moisturizers. Theirs Fresh Start face wash it's packed with polyhydroxy acid (PHA) to balance your skin's oil production and reduce breakouts while being skin-friendly Slam Dunk Moisturizer it has highly moisturizing aloe leaf juice and hoya lacunosa flower extract.
Top Viral Hair Care Brands at Walmart
6. Olaplex
Celebrity hairstylist Chad Kenyon (who has worked with the likes of Salma Hayek, Melissa McCarthy and Carla Gugino) swears by Olaplex to help reverse heat damage and prevent breakage. But aside from the stylists, of Olaplex No. 3 Hair Perfector is one of our personal favorites for a reason, offering a salon-like at-home hair treatment that reconnects broken bonds and strengthens your tresses.
7. Dyson
Some of the hottest beauty products at Walmart aren't about makeup or skin care, but all about healthy, shiny, stylish hair. Dyson needs no introduction, but we're still obsessed with it Airwrap Multi-Styler Complete ability to not only dry hair quickly, but also harness targeted airflow for salon-worthy styling. This refurbished set comes with any accessory you might need, including barrels, brushes and a Coanda smoothing dryer.
Nourish your body from head to toe with of Hosanna body and hair care products — TikTok loves its spa, elevated odors and we love how moisturizing they are. For soft, smooth hair, combine Osāna's Ultra Moisture Vanilla + Coconut Shampoo with their Ultra Hydration Jasmine + Rose Water conditioner for the ultimate shower experience. Their body care line is also packed with super hydrating body washes and creamy lotions.
9. 4U from Tia
If you have curls, rejoice — Founded by actress Tia Mowry, 4U from Tia it's here to help you on your hair's natural journey, taking care of your coils and frizz while fighting the dreaded frizz. The Cleansing shampoo comes in the clutch to deep clean your scalp and give you a boost of shine, while we're personal fans of Cream for curls to lock in precious moisture.
10. Mermaid hair
Looking for those perfect beach waves without falling out like a fish with an old-school curling iron? Founded by Australia Mermaid hairthe most popular styling tools like this Mermaid Pro Waver they'll help you achieve those big, bouncy glam waves in half the time. If you're looking for an even faster solution to getting ready in the morning, go to Blow drying brush for a sleek, stunning style in seconds.
Top Viral Makeup and Fragrance Brands at Walmart
11. Doctors formula
This sculpture bronzer is best known for being endorsed by TikTok you want to eat it (but it won't, obviously) because it just stinks that Good. But Murumuru Butter by Formula Physicians it's also blown up since Sophia Richie advertised it as one of her own “Secret Beloveds” in a video while getting ready for her wedding, and we can see why — it's one of the easiest ways to get that enviable, sun-kissed glow without using a tanner (and yes, it smells pretty good, too).
12. Folder
While we won't exactly use the “d” word here that rhymes with stoop, Folder makes incredibly affordable versions of designer fragrances that, dare we say, often smell just as good as the real thing for a fraction of the cost. For example, if you want to sport the Santal 33 but are on a budget, the Dossier's Fragrance inspired by Le Labo it hits all the right notes and costs less than $50 — a real steal. We can say the same about Dossier's Fruity almondwhich is inspired by Carolina Herrera's Good Girl Eau de Parfum.
13. Laneige
One of the most gifted, most purchased and most loved beauty products of the year, Laneige's signature lip mask worth every bit of viral hype. It works just as well as a daily lip balm as it does a soothing overnight treatment (save my chapped lips on multiple trips to Vegas) and all of their vitamin C-rich scents are sweet and fragrant. That being said, we recommend looking beyond their lip care products because the ultra light cushion foundation it also deserves a place in your makeup bag.
14. Af94
If you're familiar with singer Halsey's About-Face makeup brand, let us introduce you Af94, an exclusive Walmart partner. Af94 is affordable, high quality, and almost always under $10, but if you don't know where to start, get this rich, blended Af94 Playdate Multipurpose Lip & Cheek Tint for an instant flush of color. If you want to go even bolder, Backline Af94 Liquid Eyeliner available in nine stunning colors.
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