Do you speak Anitta? It might sound like a rhetorical question given the Brazilian star's universal hits, but it's actually the name of a temporary Spotify activation at the Museu da Língua Portuguesa (National Language Museum) in São Paulo. Open until June 2, visitors will be able to “dive deep” into the singer's world and “explore the linguistic diversity found in her funk beats,” according to a press release.
“Language is a dance. A journey,” the trilingual – Portuguese, Spanish and English – star said in a statement. “It can take us to unimaginable places and it takes Brazilian funk very far. My new album is a celebration of Brazilian funk and I want everyone to get into that rhythm. I hope Funk Generation reaches every corner of the world to spread the word about our funk.”
Created by Soko, the core of the campaign is to reflect Anitta's diverse origins and global appeal. “Anitta's music is more than entertainment — it's a cultural phenomenon that transcends borders. With this campaign, we celebrate the richness of the Portuguese language and funk as their own language, a vibrant urban dialect that connects with the audience's reality,” added Diego Limberti, chief designer of Soko.
Anitta recently released her new album, Funk Generation, which puts the Brazilian funk that has influenced the singer-songwriter's career front and center. Marking her sixth studio LP, the set follows in 2022 Editions of Me and hosts previous singles “Funk Rave” and “Joga Pra Lua”. Anitta is currently on her first US tour, produced by Live Nation.
“We are excited to activate Spotify at the Museu da Língua Portuguesa, part of the Do You Speak Anitta? campaign,” said Manuela Ramalho, head of marketing at Spotify in Brazil. “Language and its forms of expression are fundamental elements in building culture and artists like Anitta play an important role in this process, bringing new rhythms and slang, influencing the way young people express themselves and interact.”
Find more information about the exhibition at Museu da Língua Portuguesa's web page.
from our partners at https://www.billboard.com/music/latin/anitta-national-language-museum-do-you-speak-anitta-1235697750/