Warner Records promoted Robert Santini to senior representatives of brand partnerships and ad synchronization, the company announced on Monday (July 1).
Santini takes the role after four years as the company's vice president of brand partnerships and ad timing. Under his previous title, he spearheaded projects including Warner Records partnering with Roblox and the NFL for the first time. Super Bowl halftime show. The show took place in the metaverse and was headlined by Saweetie.
Santini also orchestrated the collaboration between Linkin Park's Mike Shinoda and Meta to launch the Oculus 3 VR headset and oversaw a strategic alliance with NBA2K for new music and content. Last February, he was named in Advertising signlist of top executives who combine the worlds of sports and music.
Sandini will continue to refer to Claudia ButzkyWarner Brand Partnerships and Synchronization Executive.
“He's amazing to work with Someone [Corson], Aaron [Bay-Schuck], Claudia and the entire Warner Records staff,” Santini said in a statement. “Everyone here makes you feel like anything is possible. It is an environment where innovation is encouraged and encouraged. We can not only think outside the box, but actually operate outside it. I'm excited to continue working with our team and roster of talented artists to build more incredible collaborations together.”
“No one understands the intersection between music, sports and video games like Robert,” adds Butzky. “He recognizes the value of cross-collaboration and always spots the potential to break out early. He is constantly looking for meaningful partnerships that reflect the artistry of our roster. It's a credit to his experience, vision, work ethic and ingenuity.”
from our partners at https://www.billboard.com/pro/warner-records-promotes-robert-santini-svp-brand-partnerships/