Warner Music Latina has signed an exclusive partnership with Street Mob Records, the indie label founded by Fuerza Regida frontman Jesús Ortiz Paz (aka JOP).
Through the alliance, Street Mob Records artists Armenta, Clave Especial and Calle 24 will join Warner Music Latina's roster to “elevate these trailblazers to global stardom, while accelerating the evolution of Mexican and Latin music, ensuring a lasting impact her”. in a press release.
“Partnering with Warner Music is a strong validation of what we're building at Street Mob Records,” Ortiz Paz said in a statement. “It's a testament to our artists, our team and the culture we represent. We don't just sign an agreement. we are creating a legacy that will inspire future generations of artists and entrepreneurs.”
The Mexican-American hitmaker launched West Coast-based Street Mob Records in 2018, which has served as an incubator for new local Mexican music talent, and the three acts part of the deal represent some of Street Mob's most promising talent.
Calle 24, led by Diego Milan from Chihuahua, Mexico, is known for songs such as “Qué Onda” in collaboration with Fuerza Regida and Chino Pacas, as well as “Apaga El Cel” and “Juré Venganza”. Hailing from Salinas, California, Clave Especial stands out for the group's unique blend of traditional and modern sounds on songs like “Rápido Soy” and “No Son Doritos.” Meanwhile, Armenta from Sinaloa, Mexico, is a famous producer and songwriter who has contributed to Fuerza Regida hits such as “Bebe Dame”, “Ch y la Pizza” and “Harley Quinn”.
“This partnership with Street Mob Records is a monumental step forward in our mission to strengthen our Música Mexicana division,” he added. Roberto Andrade Diracmanaging director of Warner Music Latina. “Street Mob Records has proven itself to be a key player in this vibrant industry and we're excited to amplify the voices of their incredible artists on a global scale.”
“We are proud to welcome them to the Warner Music family and are committed to providing the support and resources they need to reach new heights,” he said. Thomas Rodriguezpresident of Warner Music México & Mexican music.
Street Mob Records was represented in the deal by Walter Mosley of Mosley & Associates.
Jesús Ortiz Paz is set to speak at the 35th anniversary Billboard Latin Music Week, which will feature exclusive panels, conversations and performances from Latin music's biggest stars. tickets are available now at BillboardLatinMusicWeek.com.
from our partners at https://www.billboard.com/pro/warner-music-latina-street-mob-records-partnership/
