Source: JD Sports / JD Sports
It's been a slow few weeks for hypebeasts as recent Nike and Jordan drops have been less than stellar. But expectations have been building for the highly anticipated Air Jordan 4 “Military Blue” and judging by the numbers, it should be an easy cop for sneaker lovers.
According SneakernewsNike has taken the memo from sneakerheads for mass-producing their most anticipated releases (rather than limiting them) and will be dropping one million pairs of retro Air Jordan 4s. Originally the sneakers were only going to see 500,000 pairs drop, as did the “Reimagined” Air Jordan 4 “Bred” But with the hype behind this colorway reaching a fever pitch, Nike decided to give us what we want on clearance in a big way, as these are basically a guaranteed sellout against the arrival.
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Comparing the Military Blue and the Bred Reimagined 4, it's worth noting that the Military Blues will definitely be more in demand. While sneakerheads were able to satisfy their need for a “Bred” Jordan 4 as recently as 2019 before the Reimagineds dropped this year, the Military Blue colorway hasn't appeared in any shape or form since 2012. For that reason, news for high stock numbers come as a promising development for anyone looking to secure a pair (sorry, resellers).
If production does indeed meet consumer demand, we'll likely see shock drops and other non-traditional releases like we did with the Bred Reimagineds both before and after their official release on February 17th.
This is a good look for true-blue sneakerheads who have had to deal with sneaker resellers and sneakerbots eating up inventory on fun sneakers that drop in limited quantities. With a million pairs available, not only will it stand a good chance at tackling retail, but resale prices shouldn't be ridiculously high.
Let's hope they do the same with their future Travis Scott and Off-White collaborations. Dammit, Jordan Brand, dump the purple and white Travis Scott Air Jordan 4!!!
The Air Jordan 4 “Military Blue” is set to release on May 25th. Will you cope? Let us know in the comments section below.
