Alvaro Rizo has been named the new MD of Gaira Música Local, the company says Advertising sign. Rizzo will be based at the label's headquarters in Bogota, Colombia.
Founded in 1993 by Carlos Vives, the label is rooted in highlighting Colombia's musical heritage with a roster that includes artists such as Gusi, Estereo Beat and Distrito Especial.
“I am happy for this new opportunity in my professional life that Carlos Vives and Claudia Elena Vásquez have given me,” Rizo said in a press statement. “The focus will be on growing and continuing to position our artists locally and showcase them internationally. On the other hand, a dream we have is to continue supporting the work “El Colombian Pop” that we started years ago and that we will consolidate with the launch of the great projects that we will start with the label “Gaira Musica Local”. ”
With a career spanning more than three decades, Rizo was EMI Music's president for the Andean region for 13 years, managing a roster of artists in Colombia, Venezuela, Ecuador, Peru and Central America.
“We are thrilled to have Alvaro Rizo join our team as CEO of Gaira Musica Local,” Vives said of the appointment. “With his vast expertise and vision, we believe he will play a critical role in promoting Colombian music on a global scale.”
Aiming to support emerging talent from his country, Vives launched Gaira Música Local in the early 90s alongside his album release. Clasicos de La Provincia. The label partnered with Sony Music and The Orchard in 2019.
from our partners at https://www.billboard.com/business/record-labels/carlos-vives-record-label-gaira-musica-local-alvaro-rizo-md-1235582094/
