Best photos from 2024 Rolling Loud California, from Ye x Ty Dolla $ign, Nicki Minaj, North West, Post Malone and more

A first Thursday night (March 14) show featuring a special Vultures A performance by ¥$ (Ye + Ty Dolla $ign), as well as North West making his festival debut, were among the highlights and surprises for fans attending Rolling Loud California 2024. Holding court for an unprecedented four nights (March 14-17) in Inglewood, California's Hollywood Park, the annual festival's stack of headliners also included Nicki Minaj, Post Malone and Future x Metro Boomin.

Just as impressive, however, were the additional acts that rounded out Rolling Loud's three full days of programming. Among them: Bryson Tiller, Sexyy Red, Summer Walker, Flo Milli, PartyNextDoor, Don Toliver and Big Sean, as well as Los Angeles rap legends YG and Tyga in a joint performance.

The first Rolling Loud event of 2024 also featured a wide selection of merchandise inspired by Los Angeles sports teams, street art, racing culture, anime, skateboarding and more. Curated by Rolling Loud merchandise director Ray Guilbauilt and primarily designed by Prism Works Group, the merch offerings also included collaborations with YG, marking the rapper's 10th anniversary of his classic album. My Krazy Life; Leader of Keef's Glo Gang; a Rolling Loud zone by BB Simon. and the festival's ongoing partnership with Forever 21 for the popular Bunny's Bae Bar commercial activation.

Those unable to attend in person could tune in daily to Rolling Loud's live stream on its YouTube channel. Presented by Sprite, the festival's official live stream was hosted by Jazzy of Jazzy's World (with whom 10-year-old North West, aka Miss Westie, did her first on-camera interview for her upcoming debut album Leaving Primary School), Tallie Spencer, Speedy Morman, Bootleg Kev and Hakeem Rowe, among other notables.

Approaching its 10th anniversary in 2025, Rolling Loud — co-founded by Matt Zingler and Tariq Cherif — is heading next door to Europe this summer (July 5-7, 2024, near Vienna, Austria), returning Stateside for Rolling Loud Miami (July 19-21) and then back to Asia with Rolling Loud Thailand (November 22-24).

Below, check out the photo gallery of memorable moments from Rolling Loud California.