Billboard has teamed up with Smirnoff Smash Vodka Soda to bring some fun to Austin, Texas at SXSW.
Tetris Kelly:
From pickleball to custom cocktails, the fusion of the unexpected took place when Smirnoff Smash Vodka Soda took over Billboard's South by Southwest festivities. Fans of music, technology, and more gathered in Austin, Texas, for the annual music festival, and on our visit south, an unexpected pickleball court appeared on the ever-popular Rainey Street.
To highlight the vibrant new Smirnoff Smash Vodka Soda line, more than 21 festival-goers had the opportunity to sweat it out in a personalized pickleball experience. Decorated in colors that matched the new line, the court was a spectacular spectacle with the players facing off in an unforgettable showdown. After demonstrating their skills, attendees grabbed free items, local bites from food trucks and sampled the new line, among a variety of flavors including watermelon, lime, pineapple, orange, strawberry, dragon fruit and berries, peach , with only 100 calories each.
While a referee directed the game, super producer Cardo Got Wings was on site to deliver the songs and show some love for the event.
Thistle has wings:
With your drinks in the air, once again for Smirnoff! Make some noise for this beautiful event to happen, please!
Tetris Kelly:
He was joined by DJ collective The Chopstars, who brought the vibes for the rest of the night. Some attendees even won tickets to the Billboard Presents The Stage concert series at Moody Amphitheater. Smirnoff Smash Vodka brought the flavor to the venue with a special bar and samples as star-studded acts took to the stage. Fans also enjoyed custom cocktails, including the Smirnoff Mule and Smirnoff Texas Lemonade.
For more information on our Austin, Texas acquisition, visit Billboard.com
Watch the full video above!
thanks to our partners at www.billboard.com