As Advertising sign is preparing to release its physical version Billboard Koreaa new alliance with NAVER Pay that will unlock opportunities for its readers and the wider K-pop space.
South Korea-based mobile payment service NAVER Pay has signed a memorandum of understanding (MOU) Advertising sign and Billboard Koreawith a view to the first print edition in the middle of the year.
As previously mentioned, Billboard Korea Volume 1 is scheduled to launch in June, which will boost 100 K-pop stars selected from Advertising sign.
The MOU aims to promote various collaborative efforts that will combine simple payment services with the entertainment services that Billboard Korea will provide, it said in a statement, with NAVER Pay providing a “secure and simple” feature for music, broadcasts and performances.
Through the alliance, the brands will help create “a fair and transparent performance booking culture” and, in the long term, a unified approach to the distribution of K-pop content through Billboard's global platform.
“We are happy to be able to work together Billboard Korea as they enter the Korean market,” comments NAVER Pay CEO Park Sang-jin, adding, “going forward, we will actively seek ways to create synergy between Billboard's various entertainment services and Billboard Korea and NAVER Pay”.
Mike Van, president of Billboard, and Yuna Kim, CEO and publisher of Billboard Korea, remark, “Through our partnership with NAVER Pay, we will be able to provide a variety of innovative services of unique Advertising sign in the Korean music market”.
As Billboard Korea is off the presses, the K-pop genre is reaching new heights. South Korean acts accounted for five of the top 10 albums on the 2023 IFPI Global album Chart, including the number one spot for SEVENTEEN FML, representing the genre's all-time best chart performance. And separately, on the IFPI Global Recording Artist Chart, which ranks the most popular artists on the planet based on sales and streams, four K-pop songs appeared in the top 10 – representing a record year for Korean music on a global scale.
Billboard Korea adds to the list of international editions of the publication, including Billboard Japan, Billboard Arabia, Billboard Español, Billboard Brasil and others.
from our partners at https://www.billboard.com/business/business-news/billboard-billboard-korea-mou-naver-pay-innovative-services-1235658554/