For Black History Month, Billboard is celebrating by highlighting some of the greatest Black figures in music, and today we're celebrating Yvette Noel-Schure.
Yvette Noel-schure:
I'll probably tell people.
Tetris Kelly:
For Black History Month, Billboard is celebrating by highlighting some of the greatest Black figures in music, and today we're celebrating Yvette Noel-Schure.
Beyoncé is black culture. But as we learned in the film 'Renaissance' tour, it takes a village and perched atop that village is Yvette Noel-Schure. A journalist, Yvette has spent over three decades representing the biggest stars through her superior skills in strategy and execution. In 2010, she was a Senior Vice President at Sony, but was ready to start her own independent PR firm. She started Schure Media Group with her husband David Schure. He collaborated with chart-toppers such as Mariah Carey before being introduced to Destiny's Child.
Yvette Noel-Schure:
And when I started working with Beyoncé and all the ladies of Destiny's Child, they were 14-year-old girls.
Tetris Kelly:
A busy woman, the Texas native is also the lead publicist for production company Parkwood Entertainment, the catalyst for projects like “Black Is King.” Kelly Rowland called what he does “brilliant”, with Tina Knowles-Lawson saying “he's one of the most trusted people in my family's life”.
But to know Yvette is to know that she runs the world while being one of the humblest to do so. He's a boss. She's a mom. She is a wife or as the queen says she is a “diva”.
Watch the full video above!
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