Central Cee paid homage to streetwear culture on his new song and 2023 single, 'Entrapreneur'.
The single takes a look at the rapper's journey to the top as well as the hectic schedule he's had over the past two years. The song includes a nod to Cench and Dave's huge hit 'Sprinter' with the verse “Toyota Yaris to Urus”which shows how far he has come
“Entrapreneur” is heavily themed on fashion and streetwear culture, with Central Cee talking about clothing lines and selling t-shirts. The single also features an intro from none other than global fashion brand entrepreneur Mikey Trapstar: “The trap continues to run. It never goes out. Different product, same hustle mentality.”
The accompanying music video was shot in London and Rovaniemi and sees Cench and friends showing off their entrepreneurial spirit. They are seen dancing along the track in a clothing store warehouse while on top of a luxury car, and the rapper is also seen spitting his bars while at a gas station while wearing a Bellingham football shirt.
To celebrate the song's release during the Christmas holiday season, Cench will release new merchandise as part of his SYNA clothing line, including the black and teal jacket seen in the video. Other accompanying exclusive merchandise will include the lyrics “Traps still working on Christmas Day,” which pays homage to Cench's 2022 single “Doja”.
In other Central Cee news, “Sprinter” from his collaboration “Split Decision” with Dave has been crowned the most played song of 2023 on Spotify in the UK. It also reached 28th place NMEThe list of the 50 best songs of 2023.
In October, Centch collaborated with Junkook and The Kid Laroi on the latter's track “Too Much.”
Earlier this year, he teamed up with Drake on a new radio freestyle for New York-based On The Radar.