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Music management mogul Deb Antney is looking for the next queen of rap with a new reality competition series. “Deb's House” will feature eight up-and-coming female artists who move into a shared house to compete to become Antney's next “rap protégé,” according to a report from Deadline.
The series will air on ALLBLK, which is part of the AMC Network. The announcement was made this week at the Television Critics Association panel.
“I envisioned a competition show that deviated from the norm — one that focused on personal growth and self-competition,” Antney said in a statement. “Working with (co-creator and co-EP) Rasheed to bring this vision to life has been an incredible journey. Seeing the music industry move away from artist development to a focus on superficiality and expressive content fueled my desire to return to the core values of true lyricism and direction.”
She added: “Searching for the next female rap sensation at Deb's House is my way of rekindling that passion. Our show being selected as the first reality competition series commissioned by ALLBLK is truly exciting. I thank my AMC Networks family, especially Brett Dismuke, for their unwavering faith in this transformative project.”
It's not the first time that Antney has been on reality TV. She and her son, Waka Flocka Flame appeared in two WETv series, Growing Up Hip Hop Atlanta, Waka & Tammy.
Antney has manage several iconic rap stars including Gucci Mane, French Montana and Nicki Minaj.
Brett Dismuke, chief content officer for ALLBLK and WETv said in a statement that “Ms. Deb is a pioneering and influential voice throughout the music industry who has discovered, established and guided the careers of some of hip-hop's most prolific and successful artists.”
She added, “We can't wait for our ALLBLK audience to join the search and finally see who Ms. Deb crowns as the next iconic female MC.”