The Foundation to Fight Anti-Semitism (FCAS) has announced that it will run a Super Bowl LVIII ad featuring Dr. Clarence B. Jonesconfidant of the late, great Dr. Martin Luther King, Jr.
Jones helped King draft his historic “I Have a Dream” speech he delivered at the March on Washington on August 28, 1963. Now a lawyer, businessman and investment banker, Jones was also King's legal adviser and one of the strategists of counsellors. Jones is currently the President of the Spill the Honey Foundation, which was founded by New England Patriots owner Robert Kraft and works to combat racism and anti-Semitism through art and education.
The aim of the commercial is to promote unity between Black and Jewish groups in the face of hatred.
“I know I can speak for Dr. Martin Luther King Jr., when I say without a doubt that the Civil Rights movement (including the passage of the Civil Rights and Voting Acts) would not have happened without the unwavering and largely invisible efforts of the Jewish people,” Dr. Jones said in a statement. “With hate on the rise, it's more important than ever that we all come together and speak out. Silence is not an option. I'm glad I lived long enough to work with Robert Kraft and FCAS to continue spreading the message to the widest possible audience – the Super Bowl.”
Added Robert Kraft, “The work that Dr. Jones throughout his life and career is the embodiment of FCAS' mission to build bridges and stand against Jew-hatred and all forms of hatred. In our time together and through his work, I have become a great admirer of Dr. Jones and am proud to highlight all that he has done for our nation.”
Watch Kraft give Jones the news below. Super Bowl LVIII kicks off on Sunday, February 11th at 6:30pm ET.